5 Types of Content to Include In Your Membership Website
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A professional membership website always offers value to its members, such as exclusive content that only members can access, download, and get advantages from.
You can also say that membership websites are a value exchange. It would be best if you kept delivering values through your content or other offerings to your members, so they keep giving value back to you in the form of subscription payments.
Since content is the backbone of a membership site, producing engaging and informative content can be one of the most powerful ways to get your membership site up and running.
Today, everyone can easily create their membership site with WordPress and build a solid membership base through social media. However, it makes it clear that you need an advanced content strategy to stay ahead of the game.
So, here are some essential contents you should create and have on your membership site so you can get your members to stick around and keep subscribing.
The Importance of Content-rich Membership Website
The more content you provide, the more professional your membership site will look to the audience. This, in turn, will help you to expand your reach and get more eyeballs.
Also, some of your members might find it easier to retain information through videos, while others prefer to get into e-books. In this case, a content-rich membership site allows the member to consume the type of content they prefer.
A successful membership site should make the member feel like they are reading and learning through an online magazine: there should be a mixture of blog posts, webinars, white papers, explainer videos, and even infographics.
5 Essential Content You Should Provide on Your Membership Website
Now you understand how a content-rich membership site is so much more appealing than plain, monotone ones. If you want to create that content-rich membership site, here are a quick list of essential content you should provide:
Engaging Content
We’ve mentioned it before, but it’s worth repeating: content is the backbone of your membership site. In this case, having standalone engaging content is crucial. Not only will it show that your membership is not trying way “too hard” to make the members stick around, but it provides tons of value too.
Ensure you provide them with basic and essential content such as how-to’s, guides, cheat sheets, tips, and tricks, or educational videos to help the members solve their very specific problems.
Informative Courses
This is probably the most basic yet must-have content on your membership site. If you are an expert, experienced, and knowledgeable in a specific field, courses can be a robust way to educate your members and make sure they stay informed.
The most important thing here is to choose course topics that your members want to learn. After all, membership sites are pretty much all about providing your members what they need and want — it’s not about you.
Whether you create short courses under ten minutes or an hour-long full-length course, the key here is to help them solve their problems and make their lives easier with what you deliver.
Exclusive Downloads
One of the reasons members join your membership is to get exclusive access to valuable content that they can’t get anywhere else.
Thus, it would help if you spent extra effort and time to do in-depth research to provide them with exclusive and far-reaching, informative exclusive content that they can download.
You can offer downloadable e-books, whitepapers, course materials, reports, premium versions of a piece of software, WordPress plugin, etc.
Membership Website Benefits
Membership benefits or perks effectively retain the members and make them return. Whether those perks come in vouchers, gift cards, or a free version of paid software, member perks show the members that you care about them and their needs.
It helps your members save more on things they need in their business or hobbies. And if they like they’ve been spoiled and feel extra special with what you provide, they are most likely to stay and keep their subscription payments going.
Live Webinars
Live webinars can be a great alternative if you do not have enough resources. To keep providing your members with regular content. Live webinars allow you to open discussions with your members, developing a solid connection and relationship.
You can also feature a guest speaker to make the live webinars more authoritative and attract many new members.
Furthermore, you can create new content such as video clips, notes, and even new articles from the webinars you held.
Therefore, the members who couldn’t attend can still enjoy its benefits.
Wrapping Up
A membership site is nothing without great, informative content. Members decide to join a membership because they expect they would get exclusive, engaging content in the first place.
Therefore, you need to provide them with a wide variety of informative content to keep them sticking around. You can mix the sort of content we’ve mentioned above. That said, one thing to bear in mind here, though. You have to understand the balance.
Don’t bombard and overwhelm your members with too much content because it can scare them away. The key here is to emphasize quality over quantity.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
