7 Mobile App Marketing Strategies That Work

Mobile App Marketing Strategies Posted On
Posted By Diksha Jani

There are many mobile app marketing strategies that you can apply, but not all of them will work for your app. So which ones should you focus on?

As a mobile app owner, you surely would like more people to use your app. And as a marketer, you want to generate more revenue from your app.

It is not always easy to do both, but you can improve your app’s visibility and usage with the right marketing strategies.

First Step, Determine Your Niche and Target Audience

Do you know who will use your app? Before doing anything else, you need to focus on this aspect. You can hire an agency or a consultant to help with your targeting process.

But you can also determine the target audience yourself. The more accurate you determine your niche and target audience, the easier things will be for you later on.

Once you know your target audience, you can start working on developing marketing strategies that will appeal to them.

You can begin by researching your target audience and understanding their needs and wants. During this step, you will also want to develop a budget for your app marketing journey and make sure that this cost is part of your total cost for app development and launch. Once you have this information, you can create a plan to help you reach them.

If You Are Struggling To Promote Your App, Try These Strategies

These seven strategies have been proven to increase an app’s user base and increase a greater presence in the app store.

App Store Optimization

Like with website SEO, you can improve your app’s visibility in the app stores by optimizing its title, description, and keywords.

Use the right keywords that people are likely to use when searching for an app like yours. Some other ways to optimize your app for the app store are by using app screenshots and videos and creating a catchy and descriptive app icon. You may need a graphic designer’s help with this.

App Advertising

You can use app advertising to drive more people to your app’s app store page or download your app. There are many different types of app advertising, such as paid search ads, display ads, and even video ads.

Paid search ads allow you to pay for your ad to be displayed at the top or on the side of search results based on keywords people are searching for.

Display ads allow you to advertise anywhere mobile users can see it, such as other apps’ homepages or news articles.

Lastly, video ads let you promote your app through videos that play before other videos in popular apps such as YouTube and Hulu.

App Marketing Automation

App marketing automation tools can help you save time and money when marketing your app. These tools allow you to create and manage marketing campaigns without doing everything manually.

Some of the tasks they can help with include email marketing, social media management, and website optimization.

Content Marketing

Content marketing is one of the most effective mobile app marketing strategies around. It allows you to build a relationship with your audience and get them to return for more content in the future.

You can use different media types for this strategy, such as text articles, images/ videos, audio, infographics, and even slideshows.

Cross Promotions

Cross promotions are a type of mobile app marketing strategy that involves partnering with other businesses to promote each others’ products/services.

You can benefit from this partnership since you will have a wider audience, and the partner business will also have access to your audience.

Setting up a cross-promotion usually involves exchanging links, sharing resources/assets, and adding each other in your social media and email newsletters.

Influencer Marketing

Influencers are individuals who strongly influence their followers or customers’ purchasing decisions. These influencers can range from YouTubers to bloggers, celebrities, and even athletes.

With this mobile app marketing strategy, you can get these influencers to promote your app/services by sharing them with their audiences.

Usually, you will need to offer something in exchange for the promotion, such as a cross-promotion deal. A free sample of your product/service, or even a cash payment.

Owned Media

This mobile app marketing strategy involves using content owned by your company. Such as blogs/websites and social media accounts (Twitter, Facebook, Google Plus) to promote your brand.

In addition, you can use owned media for other mobile app marketing strategies. Such as content marketing and social media advertising.


These are some of the most effective mobile app marketing strategies that you can use to promote your app. Try out a few and see which ones work best for you.

And don’t forget to measure your results so that you can track your progress and improve your campaigns. You may find that certain strategies are more effective than others depending on your app’s niche.

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Diksha Jani is a blogger, writer and SEO expert. likes to read books on various topics such as philosophy, history, crime, mythology, psychology, and so on.

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