7 Amazing Advantages of Embedding Google Reviews on Squarespace

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Posted By Diksha Jani

If we ask you – What is one of the major factors apart from the need and desire for a consumer for making their purchase decision? If your answer is Reviews, then you are right.

Some ample research and studies show that reviews play a significant role in consumers’ purchase decisions. And hence, consumers often visit and explore various review platforms before buying any products.

Google review platforms have emerged as the most trusted platform out of the lot out of these review websites. According to Bizrate Insights, 39 percent of consumers read Google reviews making any purchase decision. And hence businesses are now showcasing Google reviews on the Squarespace website.

At the same time, the Google reviews platform stands as the most trusted review platform. In addition, Squarespace stands out as one of the most trusted website-building platforms.

With Squarespace, businesses find it easy to make their website. And by opting to add Google reviews on the Squarespace website. As a result, businesses can win the trust of their consumers.

Here are the following advantages might help you in decision making.

Benefits of embedding Google reviews on the Squarespace

Helps to win the trust

In today’s world, trust is the most important factor for businesses to survive. There is huge competition between businesses in today’s world, and as there is no entry barrier, many brands are entering the market.

Therefore making it difficult for a customer to recognise a genuine brand. Hence, it becomes essential to win your potential customer’s trust.

By embedding a Google Review widget on the website, you can achieve the feat. We all know that the Google reviews platform is an authentic source; therefore, people trust the opinion posted and make their decisions based on those reviews.

You can even moderate the reviews, which means you can filter out all spam and irrelevant reviews. But keep in mind that you showcase both positive and negative comments.

It will help you build a strong reputation as you respond to both kinds of reviews, and you will appear transparent in front of your audience.

Improves website performance

Google Review Widget helps to improve your website traffic. We all know that people often visit various websites and platforms to learn more about the product and capture more reviews related to it.

By opting to embed Google reviews on the website, you provide one destination for your consumers to read reviews and make purchases.

It is a great marketing technique and thus attracts many visitors to your website. In simple words, it increases your website traffic that also helps in improving your search engine ranking.

Adds an engaging element to your website

A website often reflects the brand, and thus, people usually don’t buy or engage on websites that appear dull and flat.

Hence, it becomes important for you to provide your visitor with a better browsing experience and provide them with a vibrant and lively website.

Google Review Widget solves that purpose, as it showcases all the reviews as a feed on your website. A customer can get complete knowledge about the product from your website.

As your website provides details of the product and the widget provides reviews. A customer doesn’t have to exit the window to look for the reviews that the widget feeds the review to the visitor.

Boosts brand’s reputation in the market

When you opt to embed Google reviews on the Squarespace website, it showcases that your brand cares about the reviews and feedback and acknowledges them.

Also, your brand appears transparent to your consumers. Finally, it shows that you have nothing to hide and care about your consumers.

All these measures eventually help build and maintain the brand’s reputation in the market and positively showcase your brand.


Many brands spend a heavy chunk of money on their advertisements and promotions. But all businesses and brands cannot afford to follow the same track.

On the other hand, Google Review Widget helps you attain reputation and boost your brand awareness by saving your cost. Google widgets cost way too less than an expensive advertising campaign. Making the widget an economical and smart marketing strategy.

Builds a strong relation

A customer feels valued when their feedback or review gets a feature on a brand’s website. You can provide the same feeling to your customers by showcasing their reviews.

It shows that you care for your customers’ opinions and consider their feedback. And eventually, it builds a robust customer-brand relationship.

Helps in conversion

A rational customer always reads through all the reviews before making any buying decision. The embedded Google Review Widget makes the task easy for visitors as it provides reviews on the website.

These reviews provide a brief about your products and brands, and therefore it creates a huge impact on a visitor’s buying decision. And eventually helps in converting your potential customers into your customers.

In conclusion

No one can deny that reviews help consumers in their decision-making process. So, businesses need to have maximum reviews for their products; it is equally important to showcase those reviews.

By adding google reviews on the Squarespace website, you can quickly fulfil the purpose of reviews. Various tools help you in the cause, you find the ease, and add reviews to your Squarespace website using those tools.

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Diksha Jani is a blogger, writer and SEO expert. likes to read books on various topics such as philosophy, history, crime, mythology, psychology, and so on.

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