How To Conduct Predictive Keyword Research Using Google Ads Keyword Forecast Tool
Introduction: If you’re involved in digital marketing, it’s essential to understand how to conduct predictive keyword research. After all, keywords are the foundation of any search engine marketing campaign, whether you’re targeting organic search results or paid ads.
There are a number of different methods you can use to research keywords, but in this article, we’re going to focus on Google Ads Keyword Forecast Tool.
This tool is especially useful for predictive keyword research because it uses data from Google’s own search engine to provide insights into which keywords are likely to be most effective.
Let’s take a look at why you should conduct predictive keyword research and how to use Google Ads Keyword Forecast Tool to do it.
Why Conduct Predictive Keyword Research?
Predictive keyword research is a powerful tool because it allows you to identify opportunities and trends before they happen.
This type of research is especially helpful when you’re launching a new product or service, as it can help you determine which keywords are most likely to lead to conversions.
It’s also helpful for existing products and services, as it can help you fine-tune your campaigns and ensure that you’re using the most effective keywords.
Ultimately, predictive keyword research can help you save time and money while also increasing your chances of success.
Why Use Google Ads Keyword Forecast Tool?
Google Ads Keyword Forecast Tool is a great option for predictive keyword research because it uses data from Google’s own search engine.
This means that you can get accurate insights into which keywords are likely to be most effective for your campaign.
In addition, the tool is free to use, which makes it a great option for businesses of all sizes. Finally, the tool is relatively easy to use, even if you don’t have a lot of experience with keyword research.
Steps To Use Predictive Keyword Research Using Google Ads Keyword Forecast Tool
Now that we’ve looked at why you should conduct predictive keyword research and why you should use Google Ads Keyword Forecast Tool, let’s take a look at how to actually use the tool. Here are the steps:
1. Go to Google Ads and log in with your account information. If you don’t have a Google Ads account, you can create one for free.
2. Once you’re logged in, click on Tools in the menu at the top of the page and then select Keyword Planner.
3. On the next page, select Get forecasts in the menu on the left.
4. Enter the URL of your website or landing page in the Your product or service field and then enter your target country and language.
5. In the What would you like to predict? section, select Clicks, Conversions, or Sales.
6. Enter your start date and end date in the appropriate fields and then click on Get forecasts.
7. Google will generate a report that includes forecasts for each of the keywords you entered
Why Conduct Predictive Keyword Research?
Predictive keyword research is the process of identifying the best keywords for your website or blog based on historical data. The aim is to find keywords that are most likely to result in conversions or sales.
There are many tools that you can use for predictive keyword research, but in this article, we will focus on Google Ads Keyword Forecast Tool. This tool is free to use and easy to access. Plus, it provides valuable insights into the search behavior of your target audience.
So Why Conduct Predictive Keyword Research? And Why Use Google Ads Keyword Forecast Tool?
Conducting predictive SEO on-page keyword research gives you a competitive advantage. It helps you identify the right keywords to target so that you can get more traffic and conversions. Predictive keyword research also allows you to keep track of changes in search behavior over time so that you can adjust your keyword strategy accordingly.
Google Ads Keyword Forecast Tool is a great option for predictive keyword research because it is free to use and easy to access. Plus, it provides valuable insights into the search behavior of your target audience.
To use the Google Ads Keyword Forecast Tool, follow these steps:
- Go to Google Ads and sign in with your account.
- Click on the ‘Tools’ icon at the top of the page, and then select ‘Keyword Planner’ from the drop-down menu.
- Click on ‘Forecast traffic and see results for new keywords.’
- Enter a seed keyword into the ‘Your product or service field. Then select your country and language preferences.
- Click on the ‘Get ideas’ button.
- On the ‘Keyword ideas’ tab, scroll down to see the results for your seed keyword. The results will show you estimated traffic levels for that keyword, as well as other related keywords that you could target.
- To find out more about a particular keyword, click on it. This will take you to the ‘Keyword details page where you can see more information about that keyword, including estimated traffic levels and competition levels.
- Once you have found some suitable keywords, you can add them to your campaign by clicking on the ‘+ Add to plan’ button.
Why Use Google Ads Keyword Forecast Tool?
If you’re involved in online marketing, keyword research is a vital part of your job. And if you want to do keyword research effectively, to improve the visibility of your website, you can seek advice from Incrementors Sacramento advanced online marketing agency.
One of the most important tools for keyword research is Google Ads Keyword Forecast Tool. This tool allows you to predict how often people will search for certain keywords and how much competition there is for those keywords.
There are several reasons why you should use Google Ads Keyword Forecast Tool for your keyword research.
- First, the tool is free to use. You don’t have to pay anything to access it.
- Second, the tool is very easy to use. You can get started with it quickly and easily.
- Third, the tool is very accurate. It uses data from Google’s own search engine to predict keyword demand and competition.
- Fourth, the tool provides valuable insights into keyword trends. You can see which keywords are growing in popularity, and which ones are declining.
- Finally, the tool can help you save time and money. By using it to predict keyword demand and competition, you can avoid spending time and money on keywords that aren’t going to be effective.
If you’re serious about keyword research, Google Ads Keyword Forecast Tool is an essential tool that you should be using.
Steps to Use Predictive Keyword Research using Google Ads Keyword Forecast Tool?
- The first step is to log into your Google Ads account and navigate to the Keyword Planner tool.
- Once you’re in the Keyword Planner, click on the Search for new keywords using a phrase, website, or category link.
- In the Your product or service field, enter in a broad keyword related to your business. For example, if you sell women’s shoes, you might enter shoes or women’s shoes.
- In the Your landing page field, enter in the URL of your website’s home page or a relevant landing page.
- Under Targeting, choose the location and language that you want to target.
- Once you’ve entered in all of the required information, click on the Get ideas button.
- On the next page, you’ll see a list of related keywords along with some data about each keyword, including monthly searches and competition levels.
- To get more detailed data about each keyword, click on the View details link next to each keyword.
- On the next page, you’ll see data about that keyword including average monthly searches (Historical Metrics), CPC, and competition levels (Competition). The most important metric for our purposes is Historical Metrics since this will give us an idea of how often people have searched for this keyword in the past.
- To get even more detailed data, you can click on the Trends tab at the top of the page. This will show you how search volume for this keyword has changed over time.
- Based on the data that you see, you can decide whether or not to add this keyword to your campaign. If you decided to add it, congratulations! You’ve just conducted some predictive keyword research using Google Ads Keyword Forecast Tool
Predictive keyword research is a powerful tool that can help you uncover new keywords and phrases that you may not have thought of before.
By using Google Ads Keyword Forecast Tool, you can get an estimate of how often these keywords are searched for and how much competition there is for them. This information can help you make informed decisions about which keywords to target in your campaigns.
To use the Keyword Forecast Tool, simply enter a list of keywords that you think are relevant to your business.
The tool will then generate a report that includes estimated search volume, competition, and suggested bid amounts.
You can use this information to determine which keywords are most likely to be successful for your business and adjust your campaigns accordingly.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).